24 2019 January
Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely –...
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13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
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28 2018 August
The Loneliness Industry and the World’s Saddest Product
About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer...
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29 2018 June
How Hot Dog Water Became The Hottest New Health Drink In America
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...
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02 2018 February
Why Are Icelanders So Creative? Hint – It’s Not Their Environment
The power of empathy was a big theme this week, in stories from Amnesty International and a “robotherapy” chatbot. Both look at new and interesting...
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24 2017 October
Why You Can Focus In A Noisy Coffee Shop, But Not A Noisy Office
For years one of my favorite tools for writing is a website called Coffitivity which simulates the background noise of a coffee shop. I find this little...
Read Now19 2017 September
Did Blue Bottle Coffee “Sell Out” To Nestle?
Soon after hipster coffee brand Blue Bottle Coffee sold to Nestle, founder James Freeman gave this wonderfully candid interview where observes how the deal probably...
Read Now02 2017 September
Two Women Create Fake Male Co-Founder For Startup To Avoid Sexism
To combat early sexism, the co-Founders of ecommerce art site Witchsy invented a fake co-founder aptly named Keith Mann and started communicating with developers and partners...
Read Now29 2017 August
Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 Beer
In a league often defined by greed, with unscrupulous owners who are sometimes hated by their entire fan populations (like Daniel Snyder of the Redskins), it may...
Read Now25 2017 August
Uber Releases Its Original Pitch Deck From 2008
Despite their recent troubles and exit of embattled CEO Travis Kalanick – the rise of Uber is one of the undeniable success stories from Silicon...
Read Now14 2017 August
How Brands and Small Town America Are Cashing In On The Eclipse
As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about...
Read Now05 2017 August
New Survey Finds Recent MBA Grads Don’t Want To Work On Wall Street
A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street...
Read Now31 2017 July
How “The Backscratchers” Are Reinventing The Agency Model
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper”...
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