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In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen. … Read more
I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money … just to check and verify that it’s still there. But what about personal reputation tourism — the idea that some Internet users are spending minutes each day, hours each … Read more
Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip is a priority. She likens the goal to Amazon.com’s strategy of recommending products based on past purchases. "It’s so relevant, it feels like a service instead of selling." I had … Read more
I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters. Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on … Read more
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses. About a year ago at this time, it was the ultimate cool factor. A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to … Read more
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing? The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they … Read more
This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted. I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy. In fact, all the … Read more
From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet. I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population. Blogs and podcasting are part of this trend, which … Read more
Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study. While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report … Read more
Nobody would ever voluntarily watch a big game on time delay. The time shifting (or "extreme time-shifting") of television will probably never effect sports … because you just have to watch in real time. In fact, TiVo itself notes that less than 10% of sports fans watch Monday Night Football on time delay. Last night … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
