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BBC Newscaster Realizes On Air That A Story Isn’t Newsworthy

In this short video of a BBC newscaster reporting  about the “Royal Baby” announcement, you see a rare moment of truth where newsman Simon McCoy shows us what he really thinks about reading a relatively unimportant announcement as if it was “Breaking News,” when he knows it clearly isn’t. Which leaves us with the perfect irony: the most truthful thing you’ll see in the media today is a newscaster accidentally that the breaking news he’s about to share isn’t actually worth your attention.

Read the full story on Mashable >

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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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