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Lessons on Timing from a Bridal Show

Today is the Washington Bridal Show – one of the DC area’s largest bridal shows.   You have to admire their weekend timing … the first weekend of the fall/winter season without any football games.  I wonder how many fiances got suckered into coming to the event simply because they couldn’t use the excuse of football to try and get out of it.  Or perhaps they agreed to go to make up for 16+ sundays spent on the couch watching football.  Either way, it’s easy to imagine how much more successful the event will be because of its timing.  Do you know how much of your business success is dependent on timing?

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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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