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Lessons on Timing from a Bridal Show

January 29, 2006 by Rohit

Today is the Washington Bridal Show – one of the DC area’s largest bridal shows. You have to admire their weekend timing … the first weekend of the fall/winter season without any football games. I wonder how many fiances got suckered into coming to the event simply because they couldn’t use the excuse of football to try and get out of it. Or perhaps they agreed to go to make up for 16+ sundays spent on the couch watching football. Either way, it’s easy to imagine how much more successful the event will be because of its timing. Do you know how much of your business success is dependent on timing?

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.

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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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