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Adding the 17th Rule of Social Media Optimization

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 I have received several emails from many people over the last few days having some interesting thoughts about what the 17th rule in the SMO list might be.  Over the past few weeks, the discussion of SMO has grown quickly beyond my last posting about the life of SMO – with more than 80 links to the original URL, translations into French, Dutch, Italian and Russian, an entry on Wikipedia and the New PR Wiki, a dedicated Squidoo lens, a topic of discussion at the upcoming meeting of the Social Media Club in LA, and even inspired a new blog devoted entirely to SMO.  I am sure there are other efforts to build on this idea that I have missed (keeping up with all the discussion is becoming almost impossible). At this point, I think it’s safe to say the term has grown beyond a point when I feel like I can (or should) be the gatekeeper to decide what the 17th rule should be or how this area evolves.  So, to that end, for those interesting in continuing the discussion and helping SMO to grow – here is my quick list of things you can do to help spread the word about SMO:

  1. Post your thoughts on your own blog
  2. Add a comment to the original SMO post on this blog
  3. Add a comment to a relevant blog post about SMO (whether they mention it or not)
  4. Tag any blog posts or online content about SMO with the tag "socialmediaoptimization"
  5. Update the Social Media Optimization page at the New PR Wiki
  6. Translate the rules into more languages (apart from those already done)
  7. Tell your colleagues (especially those outside online marketing) about SMO

In the spirit of social media principles, the idea of Social Media Optimization is now out there and belongs to the marketing and PR community.  People have already added great ideas and thoughts to this concept – and I strongly believe the future definition of this emerging marketing practice will come from the group.  And perhaps this phenomenon gives us a 17th rule of SMO: Don’t be afraid to let go of a message or idea and let others own it.

29 thoughts on “Adding the 17th Rule of Social Media Optimization”

  1. Wow Rohit, this is something pretty special.

    I think the 17th rule you’ve suggested will scare the pants off most traditional marketers. It’s an awesome manifestation of Cluetrain principles though.

    Reply
  2. Web 2.0, blogger relations, New PR, and now social media optimization. I think all of these terms are related and their genesis comes from an existing profession or industry. Others have already discussed many of the rules you and others have suggested for SMO in various blogging communities. But what I think captures my imagination of this term is the use of social media and optimization. Blogging is definitely a social media, and optimization reminds me of SEO as blogging is everything about the web.

    I personally hope the new SMO term is accepted because it does describe blogging as a social media rather than Internet marketing, PR or search engine marketing.

    Reply
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  7. I rally could not understand that why people want to go for SEO VS SMO.. BOTH concept are entirely different, SEO related with page rank and SERP whereas SMO related with Traffic. Traffic can be generated through PPC but PAGE rank and SERP cannot be genereted without onpage optimization and of page optimization.

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  9. Some point should be included in social media optimization

    Know how to target your audience

    Create content

    Create a SMO strategy

    Bookmarking and tagging

    Increase your linkability

    SMO should be a continuous process

    Reply
  10. Social media optimization

    In the last few years search engine has become an important tool for online
    Business but now a day’s Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book
    markings.

    Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

    Some point should be included in social media optimization

    • Know how to target your audience
    • create content
    • create a SMO strategy
    • Book marking and tagging
    • increase your link ability
    • SMO should be a continuous process

    Some of the popular social book marking sites

    * blue dot
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    * del.icio.us
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    * digg
    * diigo
    * furl
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    * my web
    * mixx
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    * newsvine
    * propeller.com
    * reddit
    * simpy
    * sitebar
    * stumbleupon

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  12. A number of other web marketers developed 17 rules for what Bhargava termed “Social Media Optimization”. Similar to Search Engine Optimization, a practice which seeks to increase the likelihood that people will find your site through search engines, SMO seeks to increase the probability that people will pass along your message, product or website through online social networks.
    —————–
    Gillberk

    CONNECTOR

    Reply
  13. A number of other web marketers developed 17 rules for what Bhargava termed “Social Media Optimization”. Similar to Search Engine Optimization, a practice which seeks to increase the likelihood that people will find your site through search engines, SMO seeks to increase the probability that people will pass along your message, product or website through online social networks.
    —————–
    Gillberk

    CONNECTOR

    Reply
  14. A number of other web marketers developed 17 rules for what Bhargava termed “Social Media Optimization”. Similar to Search Engine Optimization, a practice which seeks to increase the likelihood that people will find your site through search engines, SMO seeks to increase the probability that people will pass along your message, product or website through online social networks.
    —————–
    Gillberk

    CONNECTOR

    Reply
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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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