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Vote for ChangeThis Manifesto on Social Media Optimization

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This blog post is a shameless plea for your vote.  I have a proposal on ChangeThis to write a manifesto about Social Media Optimization.  It is an attempt to take all the great thinking that many others have contributed to the idea of SMO and come up with a base point for discussion about the role this new area can have in the overall practice of interactive marketing.  In case you haven’t been following the concept, it started with a single blog post and has travelled across many other blogs in the online marketing industry internationally – being translated into multiple other languages along the way and inspiring a lot of smart thinking and more than a few critics.  It is my hope that putting a manifesto on ChangeThis will help to provide a common baseline point of discussion for those in the industry who have already embraced the idea of SMO, as well as those who have yet to learn about it or consider using it amongst their own overall interactive marketing efforts.  Please visit ChangeThis, read some of the other wonderful manifestos – and help spread the word about the proposal:

  1. Vote for proposal #812 … A Guide to Social Media Optimization (SMO)
  2. Send an email to a friend or colleague to support the proposal

technorati tags: changethis manifesto smo socialmediaoptimization socialmedia socialmediamarketing marketing rohit bhargava

15 thoughts on “Vote for ChangeThis Manifesto on Social Media Optimization”

  1. Isn’t this more of a “How To” than a “Change This”? I’m not knocking the document, it’s a great piece of work. But is this the right forum?

    Perhaps if you took those core ideas and framed them for how they benefit the customer, not the corporation.

  2. Good suggestions, Jordan. Hopefully if I get the go ahead to do this piece it will feel more like a manifesto than a how-to style document. And I will do my best to engage others in the community to offer suggestions like yours so the end result turns out as good as possible …

  3. Voted, but support Jordan’s point. Be interested to see what you come up with. Needs to move us on significantly from where we are right now (which is essentially search engine optimisation, but with some different sites thrown in).

  4. Rohit:

    I saw your manifesto and clicked back to your original blog posting. SMO sounds like an interesting idea that is (rightly so) getting lots of attention. I’ve voted for it and I hope it gets published!



  5. Hi Rohit,

    The right link is - and not - (this one is a parked domain). Once your Manifesto will be ready, I’ll be glad to translate it in French if you don’t mind.

  6. I voted for your manifesto, Rohit. I think it is a great idea and I imagine you could drum up a lot of support from the community. There is a lot of information out there regarding SMO – some of it great and some of it not so great. Consolidation is inevitable and I think a discussion like this one will help the industry decide what is necessary.

  7. Rohit, sounds great, I just voted for it.

    By the way, I’m writting my own article on SMO and looking at potential publishers. I’m looking at MarketingProf or something similar.

    Let me know how it goes.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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