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What You Can Learn About Storytelling From The Movie “Searching”

How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than a few because of the number of easter eggs and elaborate side storylineshidden in the movie.

The film is about a frantic Dad, played by John Cho, searching social media for clues about his missing daughter. Many of the shots in the film are from the viewpoint of the screen, which created an early challenge of what content to use for all those side windows. To do it, Chaganty estimates writing 25 times more content than the actual screenplay just to fill those screens and managed them all in 26 different Google docs. And it’s not just noise.

All of this background content—images, email text, subject headers, news articles and headlines, text messages, and so on—are used to create parallel storylines that you will only notice the second or third time you watch. In the process, they have created a film that is redefining the rules of filmmaking and offering the rarest type of experience: something you can see over and over and always find something new.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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