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Statistics about Parents & Moms Online

Below is a list of helpful resources all about parents online, including who they are and how to reach them:

Report on Parents Online – published in 2002 from Pew Internet

Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development)

Purchasing power of Moms – Stats on the purchasing power of moms, straight from

Mom’s and Technology Use – Stats on Mom’s and technology use

80% of Moms use the Internet to save time – Lots of great information and stats from an extensive survey about Moms’ use of the Internet, conducted by Opinion Research Corporation for America Online in 2004.

2 thoughts on “Statistics about Parents & Moms Online”

  1. For evaluating blogs in social media marketing I think it is useful to think in a similar way. I think the Power150 goes a long way towards giving an overall view, but as evidenced by the differences between the overall European rank and the European traffic rank, I think the Power150 could be even more useful if it took out one of the Technorati metrics?

    Opinion Leader


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