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Statistics about Parents & Moms Online

Below is a list of helpful resources all about parents online, including who they are and how to reach them:

Report on Parents Online – published in 2002 from Pew Internet

Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development)

Purchasing power of Moms – Stats on the purchasing power of moms, straight from

Mom’s and Technology Use – Stats on Mom’s and technology use

80% of Moms use the Internet to save time – Lots of great information and stats from an extensive survey about Moms’ use of the Internet, conducted by Opinion Research Corporation for America Online in 2004.

2 thoughts on “Statistics about Parents & Moms Online”

  1. For evaluating blogs in social media marketing I think it is useful to think in a similar way. I think the Power150 goes a long way towards giving an overall view, but as evidenced by the differences between the overall European rank and the European traffic rank, I think the Power150 could be even more useful if it took out one of the Technorati metrics?

    Opinion Leader


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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

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He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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