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JULY 17, 2017|TECHNOLOGY & SOFTWARE


Famous iPhone Hacker Creates Tool To Let You Hack Your Car


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The more technology gets baked into things that we once enjoyed in simpler formats ,the more people will choose to “Strategically Downgrade.” Many farmers, for example, have turned to new ways of hacking the software on their tractors themselves. Now there is a new tool, from the same hacker that famously hacked the iPhone when he was 17, that allows anyone to hack into their car and change the settings. I am anticipating more efforts like this from consumers hungry to fight back against the draconian rules and usage limits imposed by companies on products and services they feel they have already paid for the right to use freely. Read the full story on PSFK > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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