As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 4, 2026


Applying For A Job Is Too Easy


Applying For A Job Is Too Easy

One of the consequences of AI content generation tools combined with a push from recruiting platforms to make it easier for applicants to put in their resume for a job is that the market is getting flooded. Several years ago, a posting might have attracted 100 or so applicants if they were lucky. Now it can number in the thousands:

“A year ago, every recruiter would tell me: We want to make it as easy as possible to apply for jobs,” offering candidates a “seamless experience,” Ophir Samson, the head of voice AI for Greenhouse, tells WIRED. Samson joined the recruiting platform earlier this year, when it acquired his startup, which used AI to conduct job interviews. “What they got was 2,000 applicants in 24 hours for a job. That is a shitty experience for everyone.” Good applicants can’t stand out, while bad candidates slip through the cracks.

The growing conclusion from hiring professionals and job seekers alike is that the process of searching for a job is fundamentally broken. The solution seems obvious: add more friction into the process. So how can anyone recruiting for a new position do this? One solution is to use job listing boards created by people within an industry. For example, Mandy Hofmockel is a journalist who created a postings board and Substack for journalism jobs. It is the sort of resource that is passed from one person to another by word of mouth - and therefore unlikely to be a target for bot farms or for mass submissions of resumes. I’ll be on the lookout for other solutions to this challenge and if you can suggest any, let me know.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×