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A Video Introduction To Personality Not Included

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a “Business Book Brief” that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site. Check out the video below for a brief introduction to Personality Not Included and let me know what you think.

Also, below that is a “making of” gallery of sorts from the video shoot where you can see behind the scenes of the filming and what it was really like. The team was professional, we did two takes with two different camera angles, and there was a green screen to allow all the imagery that they added to be placed.

PS – Yes, I know about the screwup in spelling Jared’s name and we’re trying to get that corrected. At least my name is right so the glass is definitely more than half full …

7 thoughts on “A Video Introduction To Personality Not Included”

  1. Interesting, I like it, however i think it lacked personality in building your brand, how about if you did something like wandered into a bookshop, picked up your book, and checked out other business books and how those businesses used personality to drive them. Just throwing it out there.

  2. Good call, Ben … this was based on a very specific formula that Bnet uses. Standby, there’s more video coming that will include some of the things you mentioned!

  3. Rohit,

    Great video. The folks at Bnet did an excellent job. This post led me to think about the way you communicate with your audience. You have Twitter and RSS already.

    Have you ever thought about mixing up your blog post format by occasionally using video as a medium instead of the more traditional article (ie a video post)?


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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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