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As a blogger for now nearly five years, I get my fair share of pitches from PR people and companies. So when I was updating my website and adding a top navigation bar and new pages with information about speaking, media and other things … I knew I would want to address the topic of … Read more
I am a marketer and I have a few confessions to make. I click on all sorts of things I shouldn’t online. I request catalogs I might only read once. I subscribe to emails just to see who’s buying ads in them. And I sign up to beta test sites that I may only ever … Read more
As I write this, there is a protest going on outside of our office. People are playing drums, attracting attention and marching around in circles singing the same refrain over and over. They're not protesting us – or at least, I think they aren't, but aside from a sign that says something about wages and … Read more
Most marketing blogs the day after the Super Bowl are sharing the same disappointment at the ads and how universally average they were. Meanwhile, some of the best campaigns of the Super Bowl season were efforts launched online or that had a significant online component, but the fact remains that many Super Bowl ads simply … Read more
Warning: this post is not about marketing. Well, it is sort of about branding. We welcomed Jaiden Kumar Bhargava, our second baby, into the world yesterday at 2:18pm. Labor and delivery went very quickly, everyone’s good and we’ll all be heading home from the hospital tomorrow. Thanks to everyone for their emails and wall posts … Read more
by Ann Handley The Top 10 US Social Network and Blog Site Rankings were just issued for October, and there were a couple of interesting bits. First, the highlights, via MarketingCharts: MySpace again wins the Smackdown of top US social networking sites, with more than 58.8 million unique visitors in October, according to custom lists … Read more
By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest stop is. … Read more
Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die. Please help by visiting the blog we set up for her at https://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond. Excerpt from the blog: … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
