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Be More Interesting Since 2004.

As Featured In:

Dec 19

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown...
Read More about The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

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The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

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The Talking Pet Collar That Aims to Give Your Pet a Voice

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The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …

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The First Profession to Be Replaced by Robots Could Be … Sports Referees?

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The Rewear Chair Makes It Easier to Avoid Washing Your Clothes

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Are We Heading Toward a World Filled with Climate Abandonment Zones?

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

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New Study Finds Music Can Alter the Way We Feel About Our Memories

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12 Provocations for Year Ahead: 2025

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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