The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Fake tongues

Human Eyeballs, Fake Tongues and Freeze-Dried Butterflies: Inside the World’s Most Discomforting Restaurant

Debunk chatbot

This Chatbot Could Actually Change Minds … Using Facts?!

jobs you've never heard of

What “Jobs You’ve Never Heard Of” Can Teach You About a Better Way to Work

Flappy bird

The Flappy Bird Creator Once Did the Unthinkable. Now He’s Doing It Again.

NOBW Uncomfortable convos

The Non-Obvious Book of the Week: Uncomfortable Conversations with a Black Man by Emmanuel Acho

UK NGO baby slings

UK Non-Profit Ties Baby Slings on Statues to Fight for Paternity Leave

Tupperware

4 Ways Tupperware Could Have Saved Itself

Blacklist

How the Black List Changed Hollywood, and Might Change Publishing Too

Anime

How the Japanese Anime Series One Piece Became One of the Biggest Entertainment Franchises in The World

toxic free election 900x600

This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

Poetry Pharmacy

This London-based Pharmacy Prescribes Poetry as Treatment

STFU NOBW

The Non-Obvious Book of the Week: STFU – The Power of Keeping Your Mouth Shut in An Endlessly Noisy World, by Dan Lyons

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Beautiful Thing About Paradoxes

Why Do So Many Companies Want People Back in The Office Now?

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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