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The Non-Obvious Book of the Week: Humanize: A Maker’s Guide to Designing Our Cities, by Thomas Heatherwick

Humanize

Imagine a graphic novel that offers a compelling argument for why our cities can be more than just boring backdrops for daily routines. That’s the vision in Thomas Heatherwick’s Humanize and it comes to life through lots of examples, stories and visuals of exactly how cities could be more interesting and exciting. You may not … Read more

The No Book: An Inside Look at Tim Ferriss’s New Book (and How He Protects His Time)

TIM FERRIS

In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email (usually for three weeks at a time), he deletes all the emails he has received and asks people to resend them if they are really that important. Tim’s first book The 4-Hour Workweek was … Read more

The Non-Obvious Book of the Week: The Long History of the Future by Nicole Kobie

NOBW_HISTORY OF FUTURE

Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future, there remains a nagging problem at the heart of those predictions: that future, which should already be here, continually seems far off. Why isn’t tomorrow’s technology already here? That is … Read more

The Library of Lost & Imaginary Books

Library of imaginary books

There are books mentioned within the pages of other books that never existed on their own, but what if they did? That’s the fascinating story visitors can explore at the Center for Book Arts in Manhattan where you can either show up with your own idea for a book or help recreate an imagined title from another … Read more

The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

NOBA longlist

After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book Awards was just announced today! These are the best 100 non-fiction books published in the past twelve months, and you can see the full list on the book awards website » … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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