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It is perhaps odd to describe a book as both timely and urgent when it was first published more than 15 years ago … but that’s the thing that will probably strike you first about The Shallows. The scenarios and human behaviors it describes are chillingly accurate for right now. Deservedly selected as a finalist … Read more
As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that birth order and our siblings have on our personalities and trajectory. Reading this book, you may not agree with some of the theories inside or you may feel a bit … Read more
If you are a fan of thought exercises and a visual process to help you imagine the future, this is the perfect book for you. I first read it several years ago when it came out and was immediately captivated. The writing is excellent but the way that the concepts are broken down into easy … Read more
In the words of bestselling author Garrett Graff who recently wrote a review for The Washington Post, this book “examines some of the remarkable people who make up the federal workforce — career civil servants who have accomplished the extraordinary in quiet ways, people whose jobs are normally buried layers below any partisan rancor. Perhaps never … Read more
Humans are great at habituation. We can get used to it when things are great, and we can get used to it when they aren’t too. Both situations can be a problem. The secret to really being more fulfilled may lie in our ability to dishabituate. That’s the simple premise Look Again, a book that … Read more
There are colors that you may have heard of, and more than a few that you haven’t. This highly original book takes a look at all of them and gives you all the meanings and symbolism of colors that you may never have thought about. Rated by USA Today as one of their “Top 100 … Read more
What would a world without any new music sound like? Perhaps we are already there, a reality music writer and journalist David Rowell explores in this deep exploration of the current and potential future of music and those who create it. From considering what it means for holographic versions of dead musicians to be going … Read more
For my book selection this week I’ll start by sharing that I have known this author for literally his entire life—because it’s my younger brother, Rahul! His first book, Community Data was just released this week by Oxford University Press. The book delves into the work he has been doing for the past few decades … Read more
What will it take to transform the way the world views time? Richard Fisher, a senior journalist with BBC Global News, explores this question and shares ways to expand our minds into deeper time scales in his book The Long View. While it seems like this would be a book just about time, what’s fascinating … Read more
February is notorious for being the toughest month of the year for many people. In the Northern hemisphere, these are the cold winter months where social isolation feels at its highest and depression sets in for many people. Whether this describes you these months or not, How to Winter is a book about how to overcome this … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
