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Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more
In Four Lost Cities, science journalist Annalee Newitz takes readers on a journey to explore the rise and fall of four ancient cities: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood … Read more
Diwali is for everyone. That’s the biggest perspective you’ll get from A Kids Book About Diwali … which isn’t really just for kids. Going far beyond the usual holiday stories, this book clearly outlines the cultural traditions behind this important holiday in an inclusive way that incorporates the various traditions of the many faiths that … Read more
Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve … Read more
How much stuff is enough? Most of us would agree that compulsive hoarding crosses a line, but how common is it exactly and what can the behavior of “those people” living amongst thousands of stacked up magazines incapable of getting rid of any teach us about our own humanity? You’ll find the answers in this … Read more
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health … Read more
This is the best kind of book about important questions. One that doesn’t preach or try to convert with the answers, but rather focuses on how to ask the questions with empathy … and to really listen to the answers. Should you call someone Black or African American? Is there a difference? When the author … Read more
Nearly twenty years ago, Franklin Leonard started publishing his Black List which collected “an annual survey of Hollywood’s best unproduced screenplays.” The goal was to help undiscovered projects find funding and backers. More than 400 of the forgotten works on his list were eventually produced, including blockbusters like Slumdog Millionaire and The King’s Speech. His efforts have … Read more
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to imagine a timelier read than Dan Lyon’s modern classic STFU all about why we might all be better off if we could just get better at staying silent: Learning to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
