The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

Nov 20

The Beautiful Thing About Paradoxes

If you're like me, you may soon find yourself with just a little more time to think, due to business travel slowing and holidays not...
Read More about The Beautiful Thing About Paradoxes

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Content Credentials
Oct 16

Adobe Helps Creators Protect Their Work with Digital Content Credentials

NOT trailer
Oct 15

The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …

Robotic refs
Oct 14

The First Profession to Be Replaced by Robots Could Be … Sports Referees?

ReWear Chair
Oct 11

The Rewear Chair Makes It Easier to Avoid Washing Your Clothes

climate abandonment zone
Oct 10

Are We Heading Toward a World Filled with Climate Abandonment Zones?

Problem with leather
Oct 09

The Problem with Leather

NOBW Stuff
Oct 08

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

Chatbot and secrets
Oct 07

Hiding Our Secrets or Personal Struggles Is Going to Get Harder in the Age of AI

Classic cars EV remodels
Oct 04

Remaking Classic Cars into the EVs of the Future

appeal of loser
Oct 03

The Surprising Appeal of the Lovable Loser

Nissan
Oct 02

Can Tech in Cars Make Us More Considerate or Better Drivers?

Dead Wrong
Oct 01

The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Beautiful Thing About Paradoxes

November 20, 2024

Why Do So Many Companies Want People Back in The Office Now?

November 18, 2024

Michelin-Starred Chef Discusses the Art of Plating

November 15, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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