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Lynnette McCurdy 
In case you’re wondering who to blame for the popularity of disposable water bottles and the environmental catastrophe they have fueled – you could start with Perrier, the brand that first launched the craze in 1978 with a huge advertising campaign in the US. But reducing it down to a single villain brand wouldn’t tell … Read more
You might be tempted to lump the Ig Nobel Awards in with the Darwin Awards as simply a celebration of human stupidity – but it’s much more. Back in 1991 they were created to honor “achievements that first make people laugh and then make them think.” The award ceremony has the memorably brilliant requirement that … Read more
Last year, Mercedes launched a feature in their electric cars that would allow drivers to pay $60 per month for an “Acceleration Increase” that would boost their car’s acceleration speed by 1 second when going from zero to sixty. BMW announced (and quickly abandoned) their wildly unpopular idea of charging car owners $18 per month to … Read more
A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took the bait and filled in a few online forms, which triggered a handful of immediate emails letting me know a “travel professional” was working on my itinerary. An hour later, … Read more
Dennis Austin just died and I feel like he deserves a bit of a tribute. Maybe even a parade. He’s the co-inventor, along with Michael Gaskins, of the greatest software product ever imagined: PowerPoint. Yes, I said it. PowerPoint is the best software for communicators. I use it for everything. Giving talks. Designing images. Laying out … Read more
The cheek implant was the fastest-growing men’s aesthetic procedure this past year, according to the American Society of Plastic Surgeons. This so-called boom in “brotox” procedures, which includes everything from lip augmentations to butt lifts, is evidence of a growing willingness and social acceptance among men to consider undergoing beauty procedures. It may also be an … Read more
Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how we eat? In Japan, 7-Eleven is testing a Vege-Check palm scanner that “uses reflection spectroscopy to measure carotenoid levels in a person’s skin.” These are the biomarkers that can estimate the amount of … Read more
Ada Limón, the current US poet laureate, is teaming up with the U.S. National Park Service and the Poetry Society of America to put two things that inarguably belong together into the same space. If you are a reader of poetry, you already know the transformative experience that can come from reading words woven with emotion. National … Read more
An alternate title for this article could easily have been: “Ibiza: Where Rich Assholes Go to Party.” That’s the impression you’ll pretty immediately have as you start reading these stories from a writer who spent just a week working as a concierge managing wealthy client demands at a top resort in “Ibitha” – as it’s often pronounced … Read more
According to fashion industry insiders, Prada’s latest release of a $650 pair of underwear is “no surprise” given the brand’s track record of expensive essentials. What was unexpected, however, was how the brand seemed to be positioning the underwear as desirable outerwear without pants. In conversation at a fashion industry event once, I recall hearing these runway … Read more
The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.
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Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
