It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea from a London duo who created “Aeropowder” and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we don’t need in the world and turns it into something we do. The polar ice caps might be melting, but it is innovations like this or the miraculous plastic-eating caterpillar that can make the world just a little bit better.
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
