31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
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10 2012 December
2013 Trend – Heroic Design
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading...
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26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now22 2012 November
The Lost Choir on Thanksgiving
It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is...
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03 2012 October
How Personal Relationships Will Make (Or Break) The Future Of The Arts
For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word....
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25 2012 September
What Madonna Knows (And NFL Refs Don’t) About Pleasing A Crowd
It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the...
Read Now13 2012 September
The Surprisingly Simple Secret of Social Advertising
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
Read Now05 2012 July
The Problem With Curiosity
Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world...
Read Now08 2012 April
How Case Studies Can Set You Up To Fail
My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case...
Read Now05 2012 April
How Whiskey Inspired The Making Of Likeonomics
The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part...
Read Now01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
Read Now20 2010 September
How A Portuguese Singer Got 20 Million Views On YouTube
Ana Free is a singer and songwriter from Portugal who started her career with a simple idea. For the past three years she has been...
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