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Personality Marketing

post thumbnail for The Best Birthday Promotional Email Ever …

15 2013 January

The Best Birthday Promotional Email Ever …

Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...

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post thumbnail for 2013 Trend – Hyper-Local Commerce

10 2012 December

2013 Trend – Hyper-Local Commerce

What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...

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post thumbnail for 2013 Trends – Friend-Sourced Travel

10 2012 December

2013 Trends – Friend-Sourced Travel

What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...

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post thumbnail for 2013 Trend – Backstorytelling

10 2012 December

2013 Trend – Backstorytelling

What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand...

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post thumbnail for 2013 Trend – MeFunding

10 2012 December

2013 Trend – MeFunding

What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life...

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post thumbnail for 2013 Trend – Human Banking

10 2012 December

2013 Trend – Human Banking

What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how...

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post thumbnail for How To Spot A Trend: 7 Social Media Trends That Matter In 2013

28 2012 November

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...

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post thumbnail for 12 Powerful Ideas On Creativity & Business From The PSFK Conference

02 2012 November

12 Powerful Ideas On Creativity & Business From The PSFK Conference

Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...

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post thumbnail for 5 World Changing Ways To Avoid BS And Be More Believable

25 2012 October

5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...

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post thumbnail for SBF: What’s Behind Your Curtain?

21 2012 September

SBF: What’s Behind Your Curtain?

Several weeks ago I saw a television special about television (no, that wasn’t a typo!). It was one of those programs where they look at...

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post thumbnail for The 8 Year Website Redesign

20 2012 September

The 8 Year Website Redesign

If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all...

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post thumbnail for Airline Asks For Gas Money, Misses Golden Marketing Opportunity

18 2012 August

Airline Asks For Gas Money, Misses Golden Marketing Opportunity

Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of...

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post thumbnail for Go Daddy Teaches Brands How To Grow Up?

09 2012 August

Go Daddy Teaches Brands How To Grow Up?

Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the...

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