
15 2013 January
The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...
Read Now
10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now
10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
Read Now
10 2012 December
2013 Trend – Backstorytelling
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand...
Read Now
10 2012 December
2013 Trend – MeFunding
What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life...
Read Now
10 2012 December
2013 Trend – Human Banking
What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now02 2012 November
12 Powerful Ideas On Creativity & Business From The PSFK Conference
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...
Read Now25 2012 October
5 World Changing Ways To Avoid BS And Be More Believable
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...
Read Now21 2012 September
SBF: What’s Behind Your Curtain?
Several weeks ago I saw a television special about television (no, that wasn’t a typo!). It was one of those programs where they look at...
Read Now20 2012 September
The 8 Year Website Redesign
If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all...
Read Now18 2012 August
Airline Asks For Gas Money, Misses Golden Marketing Opportunity
Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of...
Read Now09 2012 August
Go Daddy Teaches Brands How To Grow Up?
Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the...
Read Now