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2013 Trend – Backstorytelling

What’s the Trend?

Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history.

Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get disconnected from the initial backstory of the company and the greatest opportunity to inspire passion among existing employees gets missed. And this is not just for employees. Backstorytelling is bringing these rich company histories back to the forefront, as more brands realize the power of the real stories behind the companies to inspire passion and make connections.

Who should care?

Every brand has a backstory and the potential to use it to inspire its customers and employees. Anyone in a leadership role at a company trying to create this sort of passion, or companies looking for a powerful way to drive more loyalty from their employees or customers should care about this trend.

Get the Full Report of 15 Trends To Watch In 2013 >>

This trend was featured in my full “15 Marketing Trends In 2013 That Will Change Your Business” report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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