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2013 Trends – Friend-Sourced Travel

What’s the Trend?

New and old friends change the travel experience by curating where to go, and offering more local authentic experiences.

Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more authentic travel experiences as people stay on couches, dine with locals and take tours given by city residents.

Who should care?

Anyone working in the travel and hospitality industry as well as tourism professionals will be affected by this trend and the behaviour shifts it will be causing should pay attention to this trend and the group of new sites online that are working to capitalize on it.

Get the Full Report of 15 Trends To Watch In 2013 >>

This trend was featured in my full “15 Marketing Trends In 2013 That Will Change Your Business” report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit

1 thought on “2013 Trends – Friend-Sourced Travel”

  1. Love this insight! We at Roam7 are all about friend-sourced travel. We make it so simple to get travel advice from your friends you don’t even have to ask them questions. Would love to have your feedback, Rohit.


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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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