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What “Jobs You’ve Never Heard Of” Can Teach You About a Better Way to Work

jobs you've never heard of

Sometimes a good roundup post is exactly what you need to give you a new perspective on work. That’s what this compilation from the team at Pocket did for me as I read this fun list of “jobs you didn’t know existed.” Professional mermaids, mountain bike trailer builders and falconers all made the list – and there … Read more

UK Non-Profit Ties Baby Slings on Statues to Fight for Paternity Leave

UK NGO baby slings

Across London this week, people have been encountering an unusual sight. Statues of famous men are adorned with wraparound baby carriers filled with dolls. The exhibits are part of a campaign from non-profit Dad Shift to get the UK government to pass legislation allowing for greater paternity leave for new dads (the UK has the worst … Read more

4 Ways Tupperware Could Have Saved Itself

Tupperware

The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led company … to enhance its omni-channel capabilities.” At the same time, the company has promised to retain agreements with independent sales consultants, who “remain a core part of the company’s … Read more

This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield is challenging their customers to do that and rewarding 100 winners with $1000 each if they can do it. The campaign’s website describes the intention of the campaign like this: It’s election … Read more

Why I Paid Human Musicians + Artists to Create the Sonic Identity for My Podcast

Non Obvious Show

Earlier this week I posted on LinkedIn about a project that my team and I have been working on for nearly a year. During the pandemic, I created a video show which many of you watched. After a smart suggestion (and fair criticism) from Chhavi about how two heads talking wasn’t really compelling on video … I … Read more

UPDATE: Behind the Scenes of Influencers at the DNC Convention

Influencers at DNC

Last week, many of you wrote to me about a story I shared about the treatment of the media at the Democratic National Convention and how they seemed to be elevating influencers above journalists in priority. One follow up video that offered more context on the story was this behind the scenes video look at the convention spaces created … Read more

What the Democrats Got Wrong About Media at the Convention

What the Democrats Are Getting Wrong About Media at the Convention

One of the truths about our new media environment is the central role that influencers are taking in the content people consume and trust. Particularly when it comes to young people and their media diet … so it’s no surprise that politicians are courting these influencers and hoping they can help inspire the younger generation … Read more

Custom Fragrances Recreate What a Book Character Smells Like (and more)

Custom Fragrances Recreate What a Book Character Smells Like (and More)

Red wine spilled in a Birkin bag, smeared lipstick on suede, Maraschino cherry juice and stale cigarette ash. These are just a few ingredients in a new fragrance called Die Hot With A Vengeance, which also happens to be the name of a new book of essays by Sable Yong, a former beauty editor at Allure … Read more

Are Colleges and Universities Failing Liberal-Leaning Students by Not Challenging Their Perspectives?

Are Colleges and Universities Failing Liberal-Leaning Students By Not Challenging Their Perspectives

In a forthcoming book by Princeton Political Science Professor Lauren A. Wright, the author writes about her research process that involved interviews with self-described liberal and conservative students about the variety of topics and perspectives they are learning. She found a disproportionate number of conservative-leaning students are exposed to new perspectives or ideas that they don’t necessarily … Read more

Porto and the Importance of City Branding

Porto 900x600

As I write this, I’m just off the stage here in Portugal at one of the largest business conferences of the year in Europe at the QSP Summit in the city of Porto. Aside from its picturesque location on the Northern coast, the country’s second largest city also enjoys a reputation as an award-winning destination due to a combination … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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