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The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

NOBA longlist

After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book Awards was just announced today! These are the best 100 non-fiction books published in the past twelve months, and you can see the full list on the book awards website » … Read more

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

NOBW pretend you care

As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking … Read more

The Non-Obvious Book of the Week: Win Bigly – Persuasion In A World Where Facts Don’t Matter | 2nd Edition, by Scott Adams

NOBW Win Bigly

Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more

The Non-Obvious Book of the Week: The Next 100 Years – A Forecast for the 21st Century by George Friedman

NOBW next 100 years

If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more

The Non-Obvious Book of the Week: Four Lost Cities by Annalee Newitz

NOBW_ Four Lost Cities

In Four Lost Cities, science journalist Annalee Newitz takes readers on a journey to explore the rise and fall of four ancient cities: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood … Read more

The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

kids book about diwali

Diwali is for everyone. That’s the biggest perspective you’ll get from A Kids Book About Diwali … which isn’t really just for kids. Going far beyond the usual holiday stories, this book clearly outlines the cultural traditions behind this important holiday in an inclusive way that incorporates the various traditions of the many faiths that … Read more

The Non-Obvious Book of the Week: VIDEO: Three Things That Make My New Book Non-Obvious Thinking Different …

NOT trailer

Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve … Read more

The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

NOBW Stuff

How much stuff is enough? Most of us would agree that compulsive hoarding crosses a line, but how common is it exactly and what can the behavior of “those people” living amongst thousands of stacked up magazines incapable of getting rid of any teach us about our own humanity? You’ll find the answers in this … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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