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Be More Interesting Since 2004.

As Featured In:

Dec 26

The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That's how the story started but it quickly goes...
Read More about The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

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The Flappy Bird Creator Once Did the Unthinkable. Now He’s Doing It Again.

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How the Japanese Anime Series One Piece Became One of the Biggest Entertainment Franchises in The World

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This London-based Pharmacy Prescribes Poetry as Treatment

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The Non-Obvious Book of the Week: STFU – The Power of Keeping Your Mouth Shut in An Endlessly Noisy World, by Dan Lyons

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How To Get Hated by AI … and How to Get Someone to Fix It

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The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

NOBW_last email
Sep 10

The Non-Obvious Book of the Week:

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

December 26, 2024

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

December 24, 2024

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

December 19, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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