Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

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AdAge

HBR

WSJ

Nov 22

The AI Granny Scambaiter Is Everything We Hope AI Might Become

The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude. Especially...

Nov 16

The Next Magical Space Material Might Be … Wood

Nov 15

Why Airline Passengers Are Assholes (And How We Can Fix It)

Nov 14

The Beautiful Empathy of Common App’s New Direct Admissions Program

Nov 11

Leica Pioneers the Anti-AI Camera That Fights Deepfakes by Certifying Every Picture

Nov 09

WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

The 2023 Inc Non-Obvious Book Awards Longlist Announcement Video

Nov 09

Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

Nov 07

Do People Vote for Candidates Who Look Like Them?

Nov 07

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Barnes & Noble Rethinking the Usual Retail Conventions

Nov 04

How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions

Flushless Toilets and more ideas from 2023 Venice Architecture Biennale

Nov 02

Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale

Oct 31

The Blue Pumpkin Debate

Oct 28

Self-Checkout Is a Failed Experiment

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

Contact ROHIT

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