The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Mapping Apps Are Getting Smarter

Mapping Apps Are Getting “Smarter” … That Might Not Be Good News

The First (And Maybe Last) Song Ever Released As A Slice of Pizza

The First (And Maybe Last) Song Ever Released as a Slice of Pizza

The Cover Design For Our New Book Is Ready

The Cover Design for Our New Book Is Ready! Get a First Look Below … 

The Yolk App Shows The Challenges of Relying On User's Constant Creativity

The Yolk App Shows the Challenges of Relying on User’s Constant Creativity

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Inside The Secretive World Of Flavor Dust

Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

Getting Ready For The Dynamic Pricing Future Of All Things

Getting Ready For The Dynamic Pricing Future Of All Things

tiktok trend report

3 Observations from TikTok’s New 2024 Trend Report

Leap Day, the Longest Year and Julius Caesar's Year of Confusion

Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

ADD+SPACE Wants To Become A New Airbnb ... For Your Stuff

ADD+SPACE Wants to Become a New Airbnb … for Your Stuff

How Bad News Might Be Making Us Worse Humans

How Bad News Might Be Making Us Worse Humans

How-AI-Might-Be-Getting-Lazier-And-What-To-Do-About-It-

How AI Might Be Getting “Lazier” And What to Do About It

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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