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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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The Death of the Invisible Agency

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The Blog Screen Size Paradox

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How to Create a Microbrand Like GapingVoid

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5 Brilliant Marketing Ideas from SxSW

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SxSW, Nuclear Tacos, and Other Authentic Experiences

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First Impressions at SxSW

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A Friday Question: Do We Need Platformism?

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Introducing The Best Panel at Ad-Tech San Francisco

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KLM Redefines How an Airline Can Use Social Networks

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A Recap of the PSFK Conference

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IdeaBar: Creationstorms

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Our (Packed) Event Calendar for March and April

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

What the Canadian Angst Over the Upcoming Trump Inauguration Can Teach Us

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The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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