The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Hyatt Offers Wake Up Calls from Christie Brinkley

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Idea Bar: Printable Micro-Region Maps

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Intel's "Living Without Boundaries" Stunt Catches Fire

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Intel Partners with Second Life and Launches a Blog … This Week

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Why Taco Bell is Getting Multicultural Marketing Wrong

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Vote for ChangeThis Manifesto on Social Media Optimization

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Business 2.0 Unveils New Strategy: All Journalists Must Blog

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IdeaBar: Mobile Marketing with Virtual Hugs

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NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers

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How Brands Participate in the Conversation at OMMA East

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United Launches Online Coalition to Win New Beijing Route

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SMO and the Art of "Tweaking"

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

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The Non-Obvious Book of the Week: Stuff – Compulsive Hoarding and the Meaning of Things by Randy Frost and Gail Steketee

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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