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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Quark skips integrating direct mail campaign with website

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John Cleese Connects with IT Managers in Viral Online Film

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Store Wars Viral eAdvocacy Campaign Uses Popular Culture to Influence the Public

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Lessons in Online Marketing to Busy Moms

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Content Creation – More than just Blogs

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Sports and the Internet

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Where to get Online Statistics

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eBay and Online Reputation Systems

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Statistics about Parents & Moms Online

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Bugaboo markets strollers online to parents

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Screen Sizing Stats & Resources

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iVillage works around 800×600 screen size limitations

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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