Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Why 10 Asinine Trends Might Still Matter

Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon’s piece in AdAge titled "Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them") and about the type of counsel I think we should be offering to our clients.  My main point is that we need to focus more on relevance instead of shutting down innovation and experimentation by dismissing new ideas as just hype and nothing more. 

It’s a good read so check it out and let me know if you think I’m on the right track, or if I’m just succumbing to the hype myself. 

1 thought on “Why 10 Asinine Trends Might Still Matter”

  1. My problem with Simon’s post isn’t even so much that he is dismissing potential channels due to hype. Rather, it is that I have a sense he’s allowing his own tastes and preferences to enter into the decisionmaking without considering that he may not be an appropriate arbiter–a mistake that is all too easily made by marketers.

    My belief on things like Twitter and Video (now that you mentioned video) is that there is way too much Love/Hate smoke out there for something interesting not to be going on. It’s fascinating, for example, to watch what happens when someone who has traditional pursued one style switches to another. We have long time blogger Robert Scoble’s relatively recent injection of lots of Video and Twitter as a great example. Much of his traditional audience is put off, but a lot of new people are saying what took you so long?

    This led me to formulate a theory of Web 2.0 Personality Styles. It’s really interesting to see what happens when you start thinking this way. See my blog post that introduces the idea:

    https://smoothspan.wordpress.com/2007/08/29/web-20-personality-types/

    Then take a look at something like how Fred Thompson’s web presidential campaign maps to this notion:

    https://smoothspan.wordpress.com/2007/09/07/twitter-and-fred-thompson-leverage-web-20/

    Or look at how successful Web 2.0 companies map:

    https://smoothspan.wordpress.com/2007/09/03/what-personality-type-is-your-web-20-fave-part-2-of-web-20-personality-types/

    There’s something to this that the Marc Simon’s of the world are in real danger of missing if they mistake differing (and conflicting) styles for just hype.

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message