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The Great Twitter Experiment

Ok, maybe not so great – but over the next week I am going to become an active Twitter user.  I have not been a huge user of Twitter, though I have written before about seeing the potential for using it for marketing.  Recently, there have been several other folks also speaking out about how it could be useful for marketing – some in response to Mark Simon’s recent article in AdAge calling Twitter "asinine."  For my own experiment, I am here at Intel’s IDF helping to create content and to capture the vibe of the event and post more quickly than blogging would allow, I am going to be live twittering sessions.

One event wouldn’t really amount to much of an experiment, but over the course of this week, I am going to be in San Francisco, Chicago, NY, Detroit and then back home in DC.  In short, it’s the perfect week to try something like Twitter because there are plenty of things happening for me – both client engagements like IDF, or the Promo event I will be speaking at this Wednesday.

So check out my feed at – and add it to your list of feeds to follow if you are on Twitter.  If you are among the many who believe that Twitter is just another Web2.0 enabled beta method to waste time … check back next week as I will post a full recap of my experience and some highlights.  It should yield some interesting conclusions over a concentrated period of time.

4 thoughts on “The Great Twitter Experiment”

  1. Rohit – welcome to twitter…but twitter gets interesting when you start getting tweets back and forth, following others as they follow you. I dig it.

    see you Wednesday

  2. Thanks for sending Ann – actually, I meant to put a link into your piece in the original post but was working too quickly and forgot. I added it now so it’s in the post. Looking forward to reading your Twitter updates too and really sorry I can’t make the B2B event in Chicago.

  3. Thanks!

    What I’m having fun with on Twitter is writing “really short”… producing something compelling in 140 characters! It’s harder than it seems.

    p.s. No problem about Chicago — perhaps we’ll meet in 2008.


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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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