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23 2026 July
The Non-Obvious Future Word of the Week: Fauxstalgia & The Lost Goal of Pelé
Fauxstalgia – The ache for a memory that was AI-generated and never actually lived through. The most legendary soccer player in history once shared that the best...
Read Now13 2026 April
Colombia’s Brilliant Tourism Campaign Focuses on Animal Behavior
Colombia is the world’s fourth most visited country … by animals. When it comes to humans, it’s barely in the top 50 but a very...
Read Now09 2026 April
3 Big Reasons That Local News Day (Today!) Should Matter to You
Today is the first annual Local News Day in the US (April 9th) and Non-Obvious Company is signed on as a partner and supporter. If you’re a longtime...
Read Now08 2026 April
The Future of Sports & Live Broadcasts Is In “Alterna-casts”
I used to love listening to football games on the local radio. Unlike the national broadcasts for NFL games, the hosts on the radio were...
Read Now07 2026 April
The Non-Obvious Book of the Week: I Bottled My Mother by Monica Nassif
This is the story behind the “cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with...
Read Now06 2026 April
Why America Needs Less Quietly Obedient Leaders
In the headlines this month here in the US are the moves from the current administration to try and remove citizenship rights from Americans who...
Read Now02 2026 April
Lessons From Utopias, the World’s Most Expensive Beer
It’s a cross between a fine liquor and a reimagined beer. It’s also $240 per bottle and banned in 15 states due to having an...
Read Now01 2026 April
Why We Need a Resurgence of the People Who Hire People
One history making moment from last week’s Academy Awards that was easy to forget was the addition of an Oscar for the role of Casting Director....
Read Now31 2026 March
The Non-Obvious Book of the Week: Humanish by Justin Gregg
Do you talk to your cat or name your car? The good news is, it’s perfectly normal and human to do so, according to author...
Read Now30 2026 March
United Unlocks Excitement by Finally Serving the Neglected Back of the Plane
This is a time when travelers could use some good news after hours long delays at airports fueled by political impasse on funding TSA. So...
Read Now26 2026 March
Words That Don’t Exist (Yet) – A Big New Book Announcement!
If you happen to catch some of the news coming out of SXSW last week, you’ll already know that I made a big announcement from...
Read Now25 2026 March
Meta and Amazon Both Prove in the Same Week That Tech Company Greed May Have Some Limits
Last week, three seemingly unrelated stories offered a glimpse into a perhaps hopeful version of reality. After losing over $84 billion dollars, Meta finally shut down...
Read Now24 2026 March
The Non-Obvious Book of the Week: China’s 90% Model by Ram Charan
Despite the recent postponement of the highly anticipated US-China Summit, now is a perfect time to better understand the state of relations between these two superpowers and...
Read Now23 2026 March
Huggies Expensive Sh*t and the Age of Experiential Advertising
Stunts are nothing new in the world of marketing, but they are not usually done via live streaming nor include quite so specific of a...
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