Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

BizBox Virtual Book Discussion Offers A 4-Way Marketing Win

Imb_pni_bizbox Today at 3pm I am taking part in a very interesting experiment of a live Q&A session as part of a new site that was recently launched as a partnership between Slate.com, McGraw-Hill and American Express. The feature, called "BizBox" is a one hour hosted online discussion about a book where anyone can log in from Slate and ask a question to the author. This is meant to be a real time stream of questions and discussion (I’ll be online live answering questions), moderated by the editorial team at Slate and funded by Amex Open and McGraw-Hill. The commitment to an author is minimal … just be online for an hour to answer questions directly (basically a late lunch hour if you’re on the east coast).  As a secondary experiment, I’ll also be live twittering during the event to get even more discussion going (my ID is @rohitbhargava).

Here’s the link: https://discuss.washingtonpost.com/wp-srv/zforum/05/bizbooks_5.htm

I am excited about the upcoming discussion, but even more so in how this partnership is arranged and the marketing lesson it offers. McGraw-Hill (my publisher) has authors and content. Slate.com has the audience of small business owners, and Amex Open wants to reach this audience. Together they have put together this BizBox series to offer a way for Slate to a richer content experience beyond their own editorial, and made it worth the time investment from an author because they are doing heavy promotion, and also because the time requirement is minimal (ie – no travel). As a result, today’s hosted discussion will likely be a four-way win … for me, McGraw-Hill, Amex and Slate.com. Anytime you can put together a marketing campaign like that, it’s worth paying attention to.*

* And yes, I’d say so even if I wasn’t today’s guest!

1 thought on “BizBox Virtual Book Discussion Offers A 4-Way Marketing Win”

  1. Very cool! I’m going to look into this site. It’s very nice for the ordinary reader to be able to talk with authors they love. Thus, in my book, it’s’ a 5-way win…as the viewer/reader gets a perk too!

    Congrats!

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message