Though most people still think of Nokia as a cell phone maker, that unit of their business was sold off to Microsoft years ago and the brand has slowly been focusing its attention elsewhere. Now the brand wants to build its reputation around digital wellness and VR. Yet changing this type of long held perception about a brand is a hard thing – particularly when that brand continues to license its name to make new products in the category they no longer want to be known for.
Read the full story on Digiday >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
