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Best Buy Launches Try-Before-You-Buy Service To Fight Back Against Competitors

With the number of new gadgets constantly coming out, it can be paralyzing to have to sort through all the reviews, unboxings and online analysis. Best Buy has a bold solution: to let consumers try gadgets before they buy them. Clearly consumers need help figuring out the best product for them … and if this bet works, it could be enough to put Best Buy at the top of a crowded list of retailers selling the exact same things for the exact same price.

Read the full story on RetailWire >

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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