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I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not! My chosen stories this week range widely, from a potentially industry changing announcement from Airbnb to the rise of a new inclusive type of fashion that caters to people with physical disabilities. … Read more
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information. Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays … Read more
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social … Read more
As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about … Read more
The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied … Read more
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories … Read more
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a … Read more
This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph … Read more
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
