16 2015 June
How Reverse Retail Is Changing The Way We Buy
About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term...
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09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
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18 2015 February
What Coke Can Teach McDonald’s About Love
I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should. It’s...
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05 2015 January
The One CES 2015 Trend Marketers Should Care About
If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely...
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25 2014 November
Black Friday And The Rise Of Retail Prostitution
Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing...
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05 2014 May
How Bow Ties And “Adverstalking” Might Kill Online Marketing
The worst mistake I ever made online was searching for a bow tie. In a world where credit card numbers and identities are being stolen...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now27 2013 November
How To Be Kinder To Retail Workers This Holiday Season
I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to...
Read Now03 2013 September
3 Ways Dumb Phones Might Save Nokia
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now24 2013 April
How Dyson’s Winning Strategy Depends On Who They DON’T Hire
The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking...
Read Now16 2013 April
10 Smart Ways TurboTax Helps Users Suffer Less
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...
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