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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> For the past week, you’ve likely heard all about SXSW … Read more
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> This week’s issue of Non-Obvious Insights curates some widespread topics … Read more
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some … Read more
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long awaited permission from Facebook to have emotions other than “Like” to describe how we feel. Going beyond the obvious is the focus every week in this newsletter, so rather than rehash the biggest … Read more
I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that … Read more
It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were. For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put … Read more
I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall … Read more
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully … Read more
No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results are the … Read more
Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
