02 2024 July
The Non-Obvious Book of the Week: Moonwalking With Einstein: The Art and Science of Remembering Everything by Joshua Foer
Do you wish you had a better memory? Over the years I have probably read more than a dozen books that promise tips and tricks...
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25 2024 June
The Non-Obvious Book of the Week: Rare Trees – The Fascinating Stories of the World’s Most Threatened Species with the Global Trees Campaign
From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about...
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07 2024 June
Share One Word to Get Featured on the Back Cover of My New Book!
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to...
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13 2024 February
The Truth About Paid Reviews Might Not Be What You Think
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy...
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14 2023 December
6 Non-Obvious Trends from Books That Shaped 2023
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a...
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09 2023 November
WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...
Read Now09 2023 November
Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...
Read Now12 2023 July
How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy...
Read Now17 2022 November
The 100 Best Non-Fiction Books of 2022 | The Non-Obvious Book Awards Longlist
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
Read Now17 2020 December
The Ten Biggest Trends From Books Published In 2020
Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough....
Read Now13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now07 2017 December
The Best Business Books Of 2017 | Non-Obvious Book Award Winners
What were the best business books of 2017? For my team, trying to answer this question is a year long obsession that takes us through...
Read Now31 2017 May
The Future of Books, Publishing and Libraries
This week the entire US-based publishing industry is descending upon New York for a three day celebration of books known as the BookExpo. I’m here...
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