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Why We Should Stop Trusting Viral Videos

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Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19

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The Dangerous Side Effects Of Marie Kondo’s Tidying Movement

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Robot Layoffs, Disappearing Street Food & Asymmetrical Jeans | Non-Obvious Insights 01.17.19

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What Mastercard’s New Logo Tells Us About The Future Of Branding

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Emotion Sensing App, P&G Challenges Agency Model, and Remembering Herb Kelleher | Non-Obvious Insights 01.10.19

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Why The Myth Of The “Sold Out Show” Is Finally Dying

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Japanese Immigration, Tesla Time Lapse and the Best New Year’s Resolution | Non-Obvious Insights 01.03.19

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The Ultimate Recap of the Best Stories of 2018

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The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

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5 Non-Obvious Trends Changing Business In 2019

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Why Do Critics Hate Movies That Real People Love?

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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