Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

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Nov 22

The AI Granny Scambaiter Is Everything We Hope AI Might Become

The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude. Especially...

Sep 28

How Bottled Water Took Over the World

Sep 26

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

Sep 23

The Subscription-Fueled Future of Car “Ownership”

Sep 21

The Inevitability of AI Trip Planners

Sep 19

The Creator of the Greatest Software Ever Invented Just Died

Sep 16

“Brotox” and the Men’s Cosmetic Procedure Boom

Sep 14

7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies

Sep 12

The Magical Mashup of National Parks and a Nobel Laureate’s Poetry

Sep 09

12 Wild Stories from a Nightlife Concierge in Ibiza

Sep 07

What Is Prada’s New $650 Underwear Designed to Be Worn Without Pants Really Saying?

Sep 05

Abolishing Wilderness and Ten Things You Can’t Say About Climate Change

Aug 30

The Team That Has Lost 17,000 Times … And Counting

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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Dedicated To Helping Readers
Be More Interesting Since 2004.