The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Pepper X

The World’s Hottest Pepper Will Never Succeed for This Reason

Wiggles premiere

New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now

BeReal

The Search for the Realest Person on Earth Starts with … Social Media?

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How the Liquid Tree Might Be a Game-Changer for Urban Air Pollution

LV Sphere

The Las Vegas Sphere Could “Change Live Entertainment Forever”

SXSW Sydney 2023_Rohit Bhargava

SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

blamevertising

How “Blamevertising” Explains The Modern American Healthcare Crisis

Fat Bear Week

Welcome to Fat Bear Week, Which Is Exactly What It Sounds Like

Is AI Creating More Monoculturalism

Is AI Creating More Monoculturalism?

The Binge Blanket

The Binge Blanket and More Of The Year’s Best Data Visualizations

Blueprint

The Man Who Thinks He Can Live Forever

Shaming agencies 900x600

Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The AI Granny Scambaiter Is Everything We Hope AI Might Become

The Problem of Expertise

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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