Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

As Featured In:

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Dec 26

The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That's how the story started but it quickly goes...

Dec 03

The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

Dec 02

The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

Nov 29

Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

Nov 28

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

Nov 27

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

Nov 26

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

Nov 25

Why Do Most People Hate the Sound of Their Own Voice?

Nov 22

The AI Granny Scambaiter Is Everything We Hope AI Might Become

Nov 21

The Problem of Expertise

Nov 20

The Beautiful Thing About Paradoxes

Nov 18

Why Do So Many Companies Want People Back in The Office Now?

Nov 15

Michelin-Starred Chef Discusses the Art of Plating

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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