The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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The End of the Diet Industry May Be Here

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3 Fun Examples of Non-Obvious Halloween Creativity to Share

Victoria's Secret Runway

Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

NOBW_ Four Lost Cities

The Non-Obvious Book of the Week: Four Lost Cities by Annalee Newitz

Max hug time

New Zealand Airport Institutes 3-Minute Hug Limit When Dropping Off

Vote by mail

Mail In Voting, Ballots and the Truth About Voting Transparency in America

stuck squirrel

What Funny Wildlife Photos Can Teach Us About Life

AI classroom

Student Caught Using AI, So His Parents Sued School. This is Why It Matters …

kids book about diwali

The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava

talking pet collar

The Talking Pet Collar That Aims to Give Your Pet a Voice

Play it safe

The Virtues of [Not] Playing It Safe

Al Marjan Wynn

The Next Las Vegas Will Be in the Arabian Desert, But It’s a Secret.

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Beautiful Thing About Paradoxes

Why Do So Many Companies Want People Back in The Office Now?

Michelin-Starred Chef Discusses the Art of Plating

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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