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The Non-Obvious Insights Blog.

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France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Uber Caregiver Is A Golden Opportunity … If They Get It Right

Uber Caregiver Is a Golden Opportunity … If They Get It Right

How To Overhaul Presidential Debates_ Stop Pretending it's a Debate

How To Overhaul Presidential Debates? Stop Pretending it’s a Debate.

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

How Airbnb “Icons” Illustrate the Future of Immersive Entertainment

Should all Celebrities be Advocates

Should All Celebrities Be Advocates?

Momternships and How To Fight the “Motherhood Penalty”

Momternships and How to Fight the “Motherhood Penalty”

The True Story of How America Killed the Jalapeño Pepper

The True Story of How America Killed the Jalapeño Pepper

Imagining the Future Of Hip Hop and Art In 50 Years

Imagining the Future of Hip Hop and Art in 50 Years

The Most Idiotic Idea In America Is Getting Worse ... and No One Seems Ready To Change It

The Most Idiotic Idea in America Is Getting Worse … and No One Seems Ready to Change It

The Lost Emotion of Perfectly Colorized Old Black n White Photos

The Lost Emotion of “Perfectly Colorized” Old Black & White Photos

How Netflix Solves Content Overload with the Entertainment Industry's Best User Interface Design

How Netflix Solves Content Overload with the Entertainment Industry’s Best User Interface Design

AI energy impact

AI Startups Are Too Power Hungry, But Scientists Are Working on A Solution

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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