The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business. I was invited as part of a cast of about 50 business bloggers to cover the live pulse of the event and managed to participate in a blogger meetup the night before the event started, as well as a few hours today.


As regular readers of this blog know, I tend to make it to a lot of events and many of them are focused on such niche topics as the future of social media and how Twitter is changing business. I expected, after receiving the invite to WBF, that it would be illuminating in a completely different way about the world that we all work in. My hope was that it would offer a chance to contemplate a future of business in which social media was just one piece of the puzzle and not the whole story. In that respect, the first day of WBF certainly delivered.

The speaker lineup for today included Harvard Management Guru (and bestselling author) Bill George, T. Boone Pickens, Jeffrey Sachs, Saatchi & Saatchi CEO Kevin Roberts and filmmaker George Lucas. Reading the stream of tweets from the dedicated bloggers at the event (hashtag/keyword #wbf09), it was clear that there were a lot of great soundbites coming out of the event. As I wasn't able to be at the event for the whole day, these tweets were the method by which I could partake in the live pulse of the event and as I read them it struck me at the "bloggers" the event had invited to cover it were largely choosing to do so through the real time 140 character limited tool of Twitter.

IMB_WorldBusinessForum_Blog As a result of these many tweets, as an outside reader piecing together the story of the event through these short bursts, it occurred to me that for my recap post from Day one, I would focus on what I felt was a trend that had emerged from all of these micro-observations: the importance of passion. Passion isn't necessarily a word that we typically equate with business. Yet listening to the stories of each of the leaders – passion was a common thread in how they approached their careers and achievements. Passion, to a degree, was what made them great at what they did … and what they looked for in the next generation of people they hired.

Each of the men presenting today (and yes, unfortunately it was all men) – recounted as part of their point of view their own story of how their personal passion has driven them to do more. George Lucas shared his passion for storytelling. Kevin Roberts on his passion for creating something that people can't help but sharing. Even David Rubenstein (by far the most pessimistic in the group with his sobering presentation about the recession economy) preached being passionate about what you do and choosing something you love.

In the surround-sound media environment of today, there is no shortage of places you can go to see an expert's view of business and where it is headed. What I took from the first day of the World Business Forum, however, was just how important passion is as a common thread in the people (and their organizations) who are accomplishing something. The future of business isn't about leveraging Twitter or weathering the storm, or even finding the next great groundbreaking product. The ones who really change our world for the better will be the ones most passionate about doing it.

5 thoughts on “The World Business Forum Highlights The Power Of Passion”

  1. Hi Rohit – great post, thank you for the recap. I completely agree – the twitter stream from #wbf09 today drew me in thanks to so many inspiring soundbites coming from the Forum. One tweet in particular resonated the most: it was a quote by George Lucas posted by @andreameyer – “I found the thing I loved to do & would live on chocolate bars & would work 24×7 on it.” These days I’m doing a lot of that (fruit vs chocolate though ;)), so to hear that business luminaries like Lucas had a similiar experience in his early days is really inspiring. Enjoy the rest of the event!

  2. It all boils down to that, doesn’t it? Without passion, even the highest-paying job won’t keep you for long. It’s inspiring to hear some of the most awe-inducing people around preach that that’s the most important thing to leading a dream. And I think social media helps to channel that passion even better – why say something in three paragraphs when it can be perfectly encapsulated within 140 characters?

    Great post! Thanks for sharing. 🙂

  3. Rohit, thank you for sharing your insights. In reading your post, I reflected upon my own internal motivators and considered those in business that I admire. We don’t get up every day and face down challenges just for the sake of money, but there is a fire, a passion for something more. I believe it’s why we should not try to emulate someone else, we need to find our own passion and then by all means apply best practices. I wish I could have been at WBF, but I’m thankful that people like you are gracious enough to share.

  4. Rohit,

    Great post. Though I didn’t attend the Forum, I agree wholeheartedly with your comments and appreciate your takeaway.

    Over the years, I’ve come to believe that desire (though passion certainly fits) is probably one of the most sustainable and important competitive advantages a company can own. We in fact lead with this message on our company’s website home page – “Everything Starts With Desire…”

    Thank you for seeing the bigger picture and for sharing these thoughts.



Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message