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The Non-Obvious Book of the Week: The Endless Refrain by David Rowell

What would a world without any new music sound like? Perhaps we are already there, a reality music writer and journalist David Rowell explores in this deep exploration of the current and potential future of music and those who create it. From considering what it means for holographic versions of dead musicians to be going back on tour, to the impact of digital listening platforms like Spotify on music discovery—this is an wide-reaching but also deeply personal look at the forces subverting music and what it might take for all of us to ensure a future for new music.

It starts with something all of us could spend more time doing: choosing to discover new music. Reading this book immediately made me think about how complacent I have been in the music I listen to and inspired me to broaden my listening choices via Spotify. That’s one part of the answer. The other is to make choices to financially support music and musicians, particularly beyond the music that reminds you of your past. You also need music that can help you imagine a different and new future.

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About the Non-Obvious Book Selection of the Week:

Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve a second look which you might have otherwise missed.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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