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Modern Workplaces Need To Get More Dad-Friendly, Survey Finds

I remember being a new dad and working full time at a marketing agency. Like any working parent, I struggled to find a balance. This week a parenting site called DaddiLife conducted a survey of 2000 working millennial dads in the UK and found that companies are falling far short in giving dads the flexibility they want to be with their kids. 

I have written before about the not-so-well-appreciated equivalent of the stay-at-home mom — the stuck-at-work dad. As our gender roles continue to shift and the role of both men and women in the home and as parents continues to shift, we will need workplaces to more rapidly catch up and offer more understanding, flexibility and empathy for Dads who want to prioritize their families instead of being isolated from them at work.

Read the full results here.

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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