Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

IdeaBar: APM – Automated Printing Machines

Have you ever wished it was easier to print something out while you were on the road? Whether it's a boarding pass or a list of local restaurants, or a guide to a local attraction you are standing in front of. Right now, we can carry 20 GB hard drives in our pocket, and access the internet through many kinds of portable devices. Printing, however, remains a chore.

To print at a hotel business center, you need to email a file, then open it, send it to a printer and hope that all the fonts work out and things look ok. And you pay exorbitantly per page. If you happen to be out and on the road, you're pretty much out of luck. Which brings me to the idea of this post … why can't HP or Canon or any of the companies that make printers create an APM?

Working in the same way as an ATM, an APM or Automated Printing Machine would allow anyone on the street to walk up to a kiosk, send a file in a variety of ways (USB flash key, bluetooth, infrared, etc.) and get it printed. You can already do this to print photos in drugstores. You can do it for directions at a rental car agency (though it's limited). Airlines also do this at the airport with boarding passes already as well.

So why can't I go to a kiosk on the street in Manhattan and print that really long email from a friend telling me where to go, or get a printout of those crucial 4 slides a colleague is sending me on my way to a business meeting? One day I suspect we'll see these APMs – because despite how digital our lives have become, sometimes you just need a printout.

About the Idea Bar: Working in a creative team, the life of our business is new ideas.  We come up with them every day for clients, but sometimes there are ideas that just don't fit a client.  They are too big, too different, or just not quite right. Inspired by John at Digital Influence Mapping Project, the IdeaBar is a category of posts that are meant to be "open source" and offer new ideas for marketing.  Take them and use them … all I ask for is a link back to this post if you find these ideas useful and talk about them.  Read more IdeaBar posts on this blog.

3 thoughts on “IdeaBar: APM – Automated Printing Machines”

  1. That is an awesome idea. Why hasn’t anyone thought of this before? As for where to put them, why not in the local drugstores (there is practically one on every corner of the US). Or .. what about post offices, good old USPS would love to charge a little rent on one of those bad boys and earn some extra revenue.

    this thought has endless ideas. Where I live, we have a million and one internet cafes, however, the prices they charge is out of this world … I would like to see this service, it really is a great idea.

    Reply
  2. Great idea, but a little too late. With everything becoming digitized and access to the internet so wide spread that you can’t even buy a cell phone that doesn’t have a web browser, the need for paper and printing is diminishing.

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message