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How Likeability Gets People (And Hollywood Stars) To Show Up

Anyone who has ever run an event knows that getting people to show up to anything is just about the most difficult challenge that any marketer can face. Selling a product, asking for a donation, and even getting someone to share a piece of content are all easier than the relatively higher time investment involved in physically showing up for something.

Last night, Jimmy Kimmel created a “Jimmy Kimmel Sucks” theme show where he invited Matt Damon as a guest host and pretended to be tied up in the back of the set while Damon hosted the show. In between the jokes at Kimmel’s expense, the show featured several big Hollywood stars who seemingly showed up all because of their relationships with Matt Damon. Nicole Kidman, Gary Oldman, Reese Witherspoon, Amy Adams, Demi Moore, Andy Garcia and Sheryl Crow were all on the guest list for the show.

But here’s the ironic thing – most of them probably DID show up as a result of their relationships with Matt Damon, or with Kimmel himself. That’s how Hollywood works. It is also how your world and mine work as well. People might donate or buy because of a need or a belief. But when they show up, it’s usually because of a personal relationship. So the next time you thinking about a great motivational message, remember there still is no substitute for building real relationships … and being the sort of likeable person that others actually show up for.

3 thoughts on “How Likeability Gets People (And Hollywood Stars) To Show Up”

  1. That’s an apt example Rohit AND they probably have felt supported by one or both of them — Jimmy or Matt — or know that they would be, if called upon: Likeability + Reciprocity… and not quid pro quo… as usual your ideas really resonate with me and I love your examples… time flies since being quoted in that book you did

    Reply

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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