Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Guest Post: Five questions for social computing strategy

  Can Paixano 
  Originally uploaded by Pete Kim.

[Cross posting from Being Peter Kim]

First off, thanks to Rohit for inviting me to guest post.  I’ve enjoyed following this blog and meeting in person. Rohit provides a feed that’s in my "must-read" folder and hopefully I’ll provide you with some information that of a similar quality.

I’m currently in Barcelona and had "dinner" at Can Paixano last night – talk about being social!  You can’t help but be networked with the crowd, whether you like it or not.  Never ending friending, indeed.

I spent most of the day prior at Forrester’s Consumer Marketing Forum EMEA.  During the day, there was a lot of talk about social computing initiatives and we tweeted quite a bit of it.  As I hear about different brands, industries, and technologies, some questions keep coming to mind:

  1. Does it integrate with our existing marketing strategy?
  2. Does it build our brand?
  3. Does it drive profitable business results?
  4. Can we measure it?
  5. Will it scale?

There are probably more questions; these are the highest-level ones that keep coming to mind when I hear people speaking about what they’re doing or recommending to clients.

Good case study examples should answer all of those questions – we’re past social computing 101.  Brands still need 101-type information and there’s still a lot of learning left out there.  What it means is that people who are put on stage these days as experts should be delivering the goods, better.  If you’re not a regular reader of this blog, I suggest you subscribe now because Rohit’s a great resource on getting to 102.

1 thought on “Guest Post: Five questions for social computing strategy”

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message