08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now03 2008 April
Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write...
Read Now19 2008 March
Everywhere Mag and the Arrival of the User Generated Magazine
As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there. Travel has long been...
Read Now29 2007 October
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now12 2007 September
What You Can Learn From Philatelic Marketing
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you,...
Read Now10 2007 September
VibeAgent, Travel Reviews and An Idea For TripCellar.com
I stay in a lot of hotels. For personal trips, as well as business travel … there are hotels that I visit once or twice...
Read Now20 2007 August
Why Brand Names Matter In The Travel Industry
If I named my next kid Jeeves, would I be limiting him to a future career as a butler? What else could someone named Jeeves...
Read Now16 2007 August
New York's Papaya Branding Problem
If I gave you two words, papaya and new york (ok, three words), what would you think of? If you are American, chances are these...
Read Now08 2007 August
Behind the Scenes At The Battle of Kruger
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and...
Read Now23 2007 July
The Not-So-Secret Way Virgin America Will Reinvent US Air Travel
Virgin is not in the business of music. Or credit cards. Or mobile phones. Or space travel. Though the brand has done remarkably well in...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
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