13 2017 January
Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future,...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now18 2016 November
How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of...
Read Now07 2016 October
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
Read Now02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
Read Now29 2016 April
Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year
My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...
Read Now09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
Read Now16 2014 October
How To Be More Influential
A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day...
Read Now02 2014 October
5 Unexpected Storytelling Lessons From Beth Comstock
I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an...
Read Now04 2014 August
5 Lessons From The Best Social Media Book You’ve Never Read
I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...
Read Now13 2014 June
The Best And Worst Of World Cup 2014 Marketing Strategy
There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect...
Read Now29 2014 May
How To Sell Like The Hawaiian Beach Boys
There is an original Hawaiian Beach Boy and his name is Ted. Every day at the Waikiki Beach Boys surf shop on the beach in...
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